Leading Hindi general entertainment channel, COLORS, today announced its partnership with Tata Motors for the channel’s upcoming show, Mission Sapne. Through this association, both brands will enhance their focus on societal welfare as they strive to present a unique CSR-led initiative that will appeal to viewers to synergize their efforts towards creating a better tomorrow for underprivileged individuals in the country. Mission Sapne is set to hit airwaves on 27th April, 2014, every Sunday at 8.00pm on COLORS.
Produced by Sobo Films and hosted by Sonali Bendre, Mission Sapne is a pioneering programming initiative from COLORS which brings together celebrities from various walks of life and encourages them to leverage their fame for the benefit of the common man. As a part of the show, audiences will get an opportunity to see their favourite celebrities step into the shoes of the common man for a day and earn their daily wage.
Season one of the show will see Top celebrities from across Bollywood, television, sports and music will be volunteering in this Mission including actors Salman Khan (Barber), Varun Dhawan (Pattiwala), Harbhajan Singh (Namkeen seller), Mika Singh (Chaiwala), Ronit Roy (Cosmetic Seller), Ranbir Kapoor (Vada-pav seller), Ram Kapoor (Taxi driver), Karan Johar (Photographer), Drashti Dhami (Nimbu-mirchi seller) and Siddharth Malhotra (Vegetable vendor). True to the person he is helping, the celebrity will move away from their comfort zone to drive a taxi, sell vegetables or become a door-to-door salesman and use their talent, wit and star persona to bring a change in their ordinary and tough life. They will also witness the various difficulties faced by those who bring comfort to our lives.
Speaking about the partnership, Ankush Arora, SVP – Passenger Vehicles Business Unit (Commercial), Tata Motors, said, “At Tata Motors, we have always believed in putting our customers first and through our association, with COLORS for Mission Sapne, we hope to ingrain this thought further amongst our audiences. The show’s focus on working towards the betterment of the society has struck a chord in our hearts and we look forward to contributing, in our own little way, towards this cause.”
Speaking about their latest venture, Raj Nayak, CEO – COLORS says, “We’re very thankful to each and every celebrity who voluntarily joined us for this noble cause. They not only took out time from their busy lives but also whole heartedly committed to leading the life of a common man without any remuneration. We are extremely delighted to announce our partnership with a like-minded organization like- Tata Motors through this property.”
source: zimbio.com
